How to Announce Product Updates So Users Actually Notice
Learn why changelogs and in-app update announcements help users notice what you shipped. Best practices for product update announcements.
Table of contents▾
Great features go unnoticed when product update announcements stay hidden. Here's how to make sure users see what you ship.
Table of contents
- Why updates go unnoticed
- Where to announce updates
- Changelog best practices
- The in-app advantage
- FAQ
Why updates go unnoticed
Users don't read:
- Blog posts buried on your marketing site
- Release notes in GitHub they don't visit
- Email newsletters they subscribed to once
They notice updates where they already use your product.
Where to announce updates
- In-app widget — Updates tab inside your feedback panel
- Public changelog page — linked from your website
- Email notifications — for subscribers who voted on shipped features
- Social media — for major launches only
Changelog best practices
Use clear labels:
- New — brand new features
- Improved — enhancements to existing features
- Fixed — bug fixes and patches
Keep entries short. One paragraph per update. Link to help docs for details.
Fliint's changelog feature supports all three labels.
The in-app advantage
In-app announcements have the highest visibility. When users open your feedback widget to submit an idea, they see what recently shipped. This closes the loop: they requested a feature, you built it, they notice.
Start announcing updates with Fliint.
FAQ
How often should I publish changelog updates?
Batch minor fixes weekly. Announce major features as they ship. Consistency matters more than frequency.
Should I notify users who voted on a shipped feature?
Yes. Email notifications to subscribers who voted on a feature are one of the most effective ways to close the feedback loop.
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